SUNBURN

SUNBURN is a premium quality eyewear brand that deals in quirky, chic, trendy, eyewear. The products are made keeping in mind the taste of millennials, who are themselves, 'MADE TO THROW SHADE,' just like the funky shades they will be adorning. The brand colours are mostly pastels, that symbolise luxury and imagination, which is represented in the wide range of products.

DESIGN BRIEF

MOOD BOARD

I wanted the brand to express a fun, flirty, rebellious, bold, I-do-what-I-want vibe, laid-back and effortless vibe. The target audience is expected to be young people who can pull off unconventional styles with ease, people who are not afraid to stand out and be the centre of attention.

INSPIRATION BOARD

BRAINSTORMING

I came up with several words that reminded me of sunglasses or any other word related to shades, glasses, goggles and so on. After a few rounds of segregation, these were the potential brand names that I thought would catch the attention of a listener, before ultimately finalizing SUNBURN.

ABOUT THE BRAND

I was clear about the brand visual and brand aesthetic from the start and hence it was easy to come up with a brand vision.

LOGO DEVELOPMENT

HANGTAG DESIGN

MAILER BOX DESIGN

Once the logo options were ready, it was time to place those logos on hangtags. The front of the hangtag would be common for each product whereas the back of the same hangtag would have details. With each pair of sunglasses that the customer would purchase, there would be a second hangtag of the category(type/style/design) of sunglasses along with product information, care instructions etc, to make the experience very personal and memorable.

The next step was to create a series of elements and type fonts that would align with the aesthetic of the brand to finally come together as the logo.

STICKERS

Stickers form an important component of my packaging as they

PAPERBAGS

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