Since the initiative is purely online, I designed Logos for the brand. An option of four logos that aligned with the aesthetic of the brand was designed, with an aim to highlight the initials of the founders in each logo.
The colour scheme was kept monotonous which was done to represent the basics one must always have in heir wardrobe as that's what forms the backbone of the entire look.
01
Logo option
The elements in this logo represent the older and younger sister respectively with interchangeable roles, still within the same circle.
02
Logo option
Both the elements in this logo are equal-sized, signifying the equal and interchangeable roles of the founders, yet there is negative space which shows their creative freedom yet both are distinct from one another.
03
Logo option
This logo represents equal-sized elements overlapping one another which signifies the conjoining roles of the founders, yet equal in stature.
04
Logo option
This logo symbolizes both the founders within their boundaries, yet separated in creativity and ideals represented by the line. The equal-sized initials show impartiality.
