It helps express visual ideas, convey messages, sell products, teach students, and promote brands. In our technological world, it feels important in a designer's daily life. This can be done through imagery, colour and form. Graphic art aims at effectively communicating with a target audience that shares a similar creative interpretation as the designer. Depending on the context of the information that needs visual representation, illustrations can help determine the personality of the design at hand. They can convey moods or emotions present in the text, or brand as a whole.